Research report on student consumerism Essay Example | Topics and Well Written Essays - 1500 words

Research report on student consumerism - Essay ExampleHowever, only three questionnaires were returned and, consequently, considered in spite of appearance the research analysis. Thus, the sample is represented by three female full-time students, who live in the university dorm, are of the same age, but study different majors. The questionnaire they filled in included questions that would provide an insight to wherefore they prefer approximately types of food over other and how their preferences have changed since their coming to the university. Literature Review al-Qaeda for the present research was derived from the analysis of available literature and research on consumer behavior in term of consumers habits, preferences, and approaches to eating and food shopping. The major literature that advised present research included researches that had been conducted primarily among university students in Canada (Eichler, 1988) that studied factors influencing persons food choices, di fference in approaches to student diet, etc. Thus, according to Silverman (1997) on that point is a Weight Gain Attributed to University Life phenomenon known as the freshman 15. It is a popular thought that university students gain an average of fifteen pounds during their first year of university (Mason, 2002). Although it is partly a myth, studies show evidence that the piling of students entering university do in fact gain a significant amount of body mass during their first year of university attendance, which is associated with the accumulation of body fat (Blaxter, Hughes, Tight, 2006) A research by Hammersley (1993) looks at the factors influencing a persons food choices, which are many and the relationships between those factors are seemingly complex (Wolcott, 1990). in that respect is a high level of variance between the factors identified and described by researchers the number and specificity of these factors vary, depending on the scope of the study. (Yates, 2004) Researchers of Healthy University of Toronto limited their study of food security on the St. George campus to five main factors time, location, cost, variety, and alimentation (Wolcott, 1990). In another study, Holliday (2007) described factors as four stimulus properties of foods Bud take a crap-friendly, Energizing, Sensory satisfaction, and Time this is known as BEST (Holliday, 2007). In contrast, a qualitative study conducted by Ribbens and Edwards (1998) to assess adolescents perceptions of factors influencing their food choices uncovered numerous situation-specific factors media, peer influence, body image, mood, food cravings, and ve jerk offarian beliefs are just some examples (Ribbens, Edwards, 1998) Method In this research hearing method has been used to collect data from our target respondents. We used direct interview method to get the answers. Major reason to use this method is the Open ended nature of Questions which have been asked to the Interviewees but at the sa me time it was not completely an un-structured type of interview because we have used the list of questions to get the desired results for our research topic so one can say that this was the semi-structure type of interview. There is authoritative benefit for using this approach like, In this way respondents can considerably express their feelings more easily and Convenient and in result of this approach the non-biased information can be easily collect to some extent. (Taylor, 2002) The selected sample students are hostelries therefore there are chances