Perfume and North America Essay Example for Free

Perfume and North America Essay2. Dior uses different market segmentations to sell their product. jump of all, there is a geographic segmentation. Perfumes atomic number 18 luxury products. Thus, they target wealthier aras like North America, Western Europe, Japan, etc. Since Dior is popular worldwide, we lav obviously find it everywhere, that their market is based on these areas needs. Then, they use demographic segmentation. They target adult women who have quite high incomes. Perfumes are something not everybody preempt afford. This fragrance can be worn for whatsoever occasion, special as well as regular it is light but demonstrates personality and feminity. They are trying to get a medium to strong loyalty status.As for some(prenominal) perfume, if a cleaning lady likes it she lead probably buy it again. It is a very accessible product. Any descent like Macys, Nordstrom or Sephora in North America or perfumeries in Western Europe bequeath sell Jadore. The segm ent is very large, because many people, even if they do not fall in one category, will buy perfumes for special occasions, like Christmas. This is a gift that always makes a cleaning lady happy, and Dior develops its marketing around that. Indeed, during Christmas, they make a lot of offers that combines a lotion with the perfume for example. Also, there are no separate segments between women all women want to wear perfume.2. Dior uses different market segmentations to sell their product. primary of all, there is a geographic segmentation. Perfumes are luxury products. Thus, they target wealthier areas like North America, Western Europe, Japan, etc. Since Dior is popular worldwide, we can obviously find it everywhere, but their market is based on these areas needs. Then, they use demographic segmentation. They target adult women who have quite high incomes. Perfumes are something not everybody can afford. This fragrance can be worn for any occasion, special as well as regular it is light but demonstrates personality and feminity. They are trying to get a medium to strong loyalty status.As for any perfume, if a woman likes it she will probably buy it again. It is a very accessible product. Any hold on like Macys, Nordstrom or Sephora in North America or perfumeries in Western Europe will sell Jadore. The segment is very large, because many people, even if they do not fall in one category, will buy perfumes for special occasions, like Christmas. This is a gift that always makes a woman happy, and Dior develops its marketing around that. Indeed, during Christmas, they make a lot ofoffers that combines a lotion with the perfume for example. Also, there are no separate segments between women all women want to wear perfume.