Marketing Creates Customer Needs Essay

Marketing creates customer unavoidably. The sideline paper give elucidate how consumers are made not born. Marketing entices customers to try naked as a jaybird products or do new things that they may never wear thought of before. Commercialism is everywhere you turn. From the glossy ads, pop ups on their data processor screen, billboards, emails, tweets, radio, television, telemarketers, etc. You substructuret get away from advertising wherever you go. The marketers would not be continuing if it was not so successful in getting people to buy more of what they are selling. The following paragraphs will give examples of successful marketing advertisement campaigns and how they were effective. According to Forbes, for advertising to be effective it needs to be memor subject, yoke with the consumer by delivering a person meaningful message that specialises them how their product would make their spiritedness a better place, stand for ranges beyond the product itself, and be intricately tied to the trademark not to be confused with the competitor. (Greewald, 2014).The article gives several examples of successful ad campaigns. First, the Red Bull gives you move campaign. The ads are inspirational telling consumers if you use our product you will do everything better from studying to doing your occupancy better. It empowers people and gets them to relate to the product. Next, the Beats Dr. Dre advertising campaign. The advertisements tell the consumer that by wearing these headphones you will be able to overcome your critics and be empowered to turn over in yourself. They depict athlete Kevin Garnett blocking out his critics and allowing him to center on positive thoughts and the music he loves. both advertisements connect with the consumer on a psychological level. They focal point on you relating to our needs to do better and finding wideness in ourselves. It is what most of ustell ourselves every daylight- dont listen to the people that are ou r critics and believe in yourself. Find greatness and believe in yourself sounds more like a motivational speaker however it works to connect the consumer to the product. According to Forbes both campaigns met all the aspects to be effective.Both these products are not necessary for humans to survive. Both products are considered a want not a need. The advertisers have convinced students far and wide to soak up Red Bull because it will help you concentrate more and be successful. We all survived before without these products. They have successfully changed the mindset of consumers who now believe the opposite that they now cant survive without them. genius of the most successful marketing campaigns has been Apples I Phones. Hundreds of people stand in line when their newest product becomes available. all over you look people have an I Phone. It is a sign of stature to have the state-of-the- art engineering which includes the latest and greatest that Apple has to offer. It has bec ome an item people cant live without. I lost my I phone for 24 hours and thought I was going to have an anxiety attack. all in all my personal information, contacts, bank phone card information is all in the one little phone.I cant remember any of my important phone numbers anymore because I dont need to they are all in the phone. They have made it irreplaceable in our day to day living. This is the ultimate in marketing and sales of a product. I lived 36 years without ever having a cellular phone and survived just fine. Now I see 8 year olds with I phones handicraft their friends and tweeting Marketing provides a value to business in that it helps showcase their products and engage consumers in purchasing them. The value to society is that some of these products may make our lives easier and we can benefit from them. In conclusion, I believe that marketing creates a need we didnt know existed until they showed us their fabulous products.They connect with us, make us believe tha t what they are offering will improve our lives and are necessary for our existence. I agree that marketers encourage consumers to fall money they do not have on non-essential items. So many Americans have credit card debt. The average American household has nearly $7000 of credit card debt as of December 2013. (Credit display panel Debt Statistics, 2013). We act to spend money on things we dont really need with money we dont have. It is a vicious cycle for many Americans that leave them broke and in some instances homeless.ReferencesCredit Card Debt Statistics. (2013). Credit Card Debt Statistics. Money-Zine.com http//www.money-zine.com/financial-planning/debt-consolidation/credit-card-debt-statistics).Greewald, M. (2014, July 10). Secrets of 7 of the Most Effective Ad Campaigns. Forbes.com http//www.forbes.com/sites/michellegreenwald/2014/07/10/secrets-of-7-of-the-most-effective-ad-campaigns/