Strategic management Essay Example | Topics and Well Written Essays - 3500 words

Strategic management - Essay Example Apart from these airlines, British Airways also supports varied other airlines as well such as Cambian Airways and Northeast Airways. Along with scheduled services, British Airways is also affianced in the functions of both international and domestic carrier of freight, ancillary services and mails. It is the largest airline of the UK, which includes a fleet size of 234. British Airways is also a constituent of the ‘FTSE 100 Index’ (British Airways, n.d.). British Airways is the ‘flag carrier’ airline of the United Kingdom and so it is also referred as a national carrier. It is a premium airline of the UK which flies to more than 300 destinations all over the globe comprising total number of customer base of 32 million in the year 2009-2010. Hence, it earned total revenue of ?8 billion in the year 2009-2010, which reveals that it is quite successful as compared to other apparent airways of the UK. Therefore, it is the market leader in this sector in the UK ( British Airways. 2010). Apart from this, via its varied types of functions and alliance partners such as Qantas of Australia, TAT European Airways of France and US Airways of the United states, British Airways encompasses to serve its customers outstanding services at every point. Thus, the underlining fact is to satisfy the customers and to enhance their loyalty and dependency over British Airways, which is extremely essential to retain its position in the market of the UK as well as the world in long run. Moreover, it also attempts to augment its operational performance and the quality of practices in order to fulfil customer needs and desires (British Airways, n. d.). This report mainly highlights the varied aspects and importance of British Airways in a brief way. Moreover, a detailed analysis explaining the success story of British Airways is also described with the help of various strategic tools such as PESTLE analysis, Porter’s five forces model and value chain analys is. Moreover, the business strategy of British Airways is also evaluated in an explicit way with the help of Porter’s generic strategies. Certain recommendations are also provided to the managers for further growth and development. Analysis of British Airways British Airways is a reputed airline of the UK and is operated under the parent organisation named International Airline Group (IAG). It is functioning with a common objective of offering an excellent experience of flying to the customers by serving eminent services. This facilitates British Airways to enhance its brand image and identity among other airline players in the market of the UK (British Airways. 2010). In the subsequent segment, the organisation i.e. British Airways is critically analysed in order to evaluate the underlining factors of its success. This can be possible by evaluating both the external and internal factors of British Airways with the help of PESTLE analysis. PESTLE Analysis PESTLE analysis is a vital marketing tool, which is utilised to judge the market conditions. It also helps to detect how various factors such as political, economic, technological, social and environmental factors prove

Benzene,Lead Research Paper Example | Topics and Well Written Essays - 750 words - 1

Benzene,Lead - Research Paper Example It follows that, there should be crucial precautions that prevent employees from the health risks of benzene. Employees should undergo clinical manifestation to provide details of early diagnosis of the exposure, medical history details, and effective treatment for the exposure. The document briefs these requirements into two aspects, which are medical screening and surveillance. Medical screening is paramount as it assesses early signs and symptoms for employees exposed and surveillance for those exposed for a longer period of time. OSHA emphasizes on the need of training employees on the health risks associated with the chemical. Biomarkers are essential for assessing the exposure and the risk effect for the benzene exposure. The common biomarker used is Urinary biomarker that accesses the level of exposure for those affected. In response to this, Morgan-Jones (10) argues that, the assessment is done through direct reading instruments that support in sampling analysis. Among the instruments widely used is combustible gas detector that aid to detect combustible and toxic gases. In sampling, it is important to take extra caution to get valid results as explored in the OSHA. The documentation highlights the need of documenting sampling results that in turn assists in physical examination and special consideration. The principle asserts that accuracy is of importance in TWA sampling method as it determines the final results (Morgan-Jones 55). According to Mushak (10), discusses in depth about Lead, which he evaluates it as heavy metal associated with severe exposure. This research affirms that Lead has been a leading health risk at workplace as most organizations use the metal in various setting such as building construction. Its exposure is harmful to both animals and human beings as it fracture nervous system, thus affecting the brain. Borne in

Strategic management Essay Example | Topics and Well Written Essays - 3500 words

Strategic management - Essay Example Apart from these airlines, British Airways also supports varied other airlines as well such as Cambian Airways and Northeast Airways. Along with scheduled services, British Airways is also affianced in the functions of both international and domestic carrier of freight, ancillary services and mails. It is the largest airline of the UK, which includes a fleet size of 234. British Airways is also a constituent of the ‘FTSE 100 Index’ (British Airways, n.d.). British Airways is the ‘flag carrier’ airline of the United Kingdom and so it is also referred as a national carrier. It is a premium airline of the UK which flies to more than 300 destinations all over the globe comprising total number of customer base of 32 million in the year 2009-2010. Hence, it earned total revenue of ?8 billion in the year 2009-2010, which reveals that it is quite successful as compared to other apparent airways of the UK. Therefore, it is the market leader in this sector in the UK ( British Airways. 2010). Apart from this, via its varied types of functions and alliance partners such as Qantas of Australia, TAT European Airways of France and US Airways of the United states, British Airways encompasses to serve its customers outstanding services at every point. Thus, the underlining fact is to satisfy the customers and to enhance their loyalty and dependency over British Airways, which is extremely essential to retain its position in the market of the UK as well as the world in long run. Moreover, it also attempts to augment its operational performance and the quality of practices in order to fulfil customer needs and desires (British Airways, n. d.). This report mainly highlights the varied aspects and importance of British Airways in a brief way. Moreover, a detailed analysis explaining the success story of British Airways is also described with the help of various strategic tools such as PESTLE analysis, Porter’s five forces model and value chain analys is. Moreover, the business strategy of British Airways is also evaluated in an explicit way with the help of Porter’s generic strategies. Certain recommendations are also provided to the managers for further growth and development. Analysis of British Airways British Airways is a reputed airline of the UK and is operated under the parent organisation named International Airline Group (IAG). It is functioning with a common objective of offering an excellent experience of flying to the customers by serving eminent services. This facilitates British Airways to enhance its brand image and identity among other airline players in the market of the UK (British Airways. 2010). In the subsequent segment, the organisation i.e. British Airways is critically analysed in order to evaluate the underlining factors of its success. This can be possible by evaluating both the external and internal factors of British Airways with the help of PESTLE analysis. PESTLE Analysis PESTLE analysis is a vital marketing tool, which is utilised to judge the market conditions. It also helps to detect how various factors such as political, economic, technological, social and environmental factors prove

Biology Essay Example | Topics and Well Written Essays - 1250 words

Biology - Essay Example Darwin observed that, in the preservation of favored individual and races, there is constantly recurrent struggle for existence. Consequently, more individuals are born than there is the warranty for survival. This determines the individuals going to die and those going to survive. This also determines the species to increase in number and species that would decrease in number and eventually become extinct. Also in face of competition, those individual species that are strong or have an advantage are more likely to have the subsequent offspring’s. Darwin theory of natural selection can be said to be confusing. The arguments based on this theory are actually confusing and sometimes misleading. Firstly, there is confusion on whether living forms have, or have no evolutionary origin. Secondly, Darwin suggestion that natural selection is the main factor of evolution may not be true. These two themes as found in Darwin book are confusing and above all misleading when discussed toge ther. Before Darwin work, most people believed in theory of creation. Darwin work on science changed this and is incompatible with creation theory. This led to most people to view scientist as atheist (Mille and Loon 130-142). Exam 3 (Q #2) Aristotle indeed is one of the ancient scientists. Aristotle work demonstrated scientific ideas, which proved worth at the time. However, not a modern biologist Aristotle fits in the description of a great biologist. This is obvious as he tries to explain various biological phenomenon using scientific ideas of the time. Aristotle work had many biological facts and he followed methods before jumping into conclusion. Aristotle stressed on importance of methods in scientific knowledge. Aristotle effort can be deduced from grouping of both plant and animal kingdom. Von Linne work still had the basis of Aristotle work. Therefore, Von Linne was also a true scientist based on description of living things. Species and genera are an important concept and a basis of biology. Linne ensured there was proper identification of plant and animal based in classification of both into genera and species. Binomial nomenclature used until today was Von Linne effort and therefore deserves full credit in science. Taxonomy is an important branch in biology and simplification of taxonomy by Von Linne was important to classification and identification of plant and animals. Lamarck contribution to evolution was also great. His work revolved around the theory of inheritance. LaMark idea on continuity of species was crucial to biological development. Species diversity was also part of Lamarck ideas as to development of species. Lamarck work though with discrepancies was a benefit to the naturalist on one important problem in the whole range of biological thought. These people would still be scientist today, the only limitations they had was lack of material and equipment that exist today. Exam 3 (Q #3) The sole purpose of science is to explain and desc ribe all what surrounds us. The aim of science is to unearth the mystery of the world and tries to give meaning to worldly things and occurrences. Science does not believe in ambiguity and claims there is a reason for something existence. Science does not believe in ignorance of nature and the natural world. Science give meaning to trend of the world and foretell what is likely to happen or take place in future. Science is also a source of hope to the world and helps in

Floods in India Essay Example for Free

Floods in India Essay Floods are caused by weather phenomena and events that deliver more precipitation to a drainage basin than can be readily absorbed or stored within the basin. Acre-foot. Volume of water required to cover 1 acre of land (43,560 square feet) to a depth of 1 foot; equivalent to 325,851 gallons. Cubic feet per second (ft? /s). A unit of measurement expressing rates of  discharge. One cubic foot per second is equal to thedischarge  of a stream of rectangular cross section, 1 foot wide and 1 foot deep, flowing water an average velocity of 1 foot per second. Equivalent to 448. 8 gallons per minute. Discharge. Rate of flowa volume of fluid passing a point per unit time, commonly expressed in  cubic feet per second, million gallons per day, or gallons per minute. Drainage basin. A part of the surface of the Earth that is occupied by a drainage system, which consists of a surface stream or a body of impounded  surface water  together with all tributary surface streams and bodies of impounded  surface water. Land area drained by a stream or river. Flash flood. The result of heavy or excessive amounts of rainfall within a short period of time, usually less than 6 hours, causing water to rise and fall quite rapidly. Flood. An overflow or inundation that comes from a river or other body of water and causes or threatens damage. Any relatively high  streamflow  overtopping the natural or artificial banks in any reach of a stream. Flood frequency. Refers to a flood level that has a specified percent chance of being equaled or exceeded in any given year. For example, a 100-year flood occurs  on average  once every 100 years and thus has a 1-percent chance of occurring in a given year. Flood plain. A strip of relatively flat-lying land that borders a stream and is underlain by sediment carried by the stream and dropped in the slack water beyond the influence of the swiftest current. Flood stage. The  stage  at which overflow of the natural  streambanks  begins to cause damage in the reach in which the elevation is measured. Flood stages for each USGS gaging station are usually provided by the National Weather Service. Gage datum. An arbitrary datum plane that is established for a particular gaging station to which water-surface elevations can be compared. Gage height. See  Stage. Gaging station. A site on a stream, canal, lake, or reservoir where systematic observations of gage height or waterdischarge  are obtained by a gage, recorder, or similar equipment. Peak stage. The maximum height of a water surface above an established datum. Same as peak gage height. Precipitation. Rain, snow, hail, or sleet. Real-time data. Data collected by automated instrumentation and telemetered and analyzed quickly enough to influence a decision that affects the monitoring system. Recurrence interval. The average interval of time within which the magnitude of a given event, such as a flood, will be equaled or exceeded one time. Stage. The height of a water surface above an established datum. Used interchangeably with gage height. Streambank. The margins of a stream channel. Banks are called right and left as viewed facing the direction of flow. Streamflow. The discharge or flow that occurs in a natural channel. Although the term discharge can be applied to the flow of a canal, the word streamflow uniquely describes the discharge in a surface stream course. Surface runoff. That part of the runoff that travels over the soil surface to the nearest stream channel. It also is defined as that part of the runoff of a drainage basin that has not passed beneath the surface following precipitation. Surface water. Water on the surface of the Earth. Water year. The water year deals with the surface-water supply for a 12-month period, October 1 through September 30. The water year is designated by the calendar year in which it ends and which includes 9 out of the 12 months. Thus, the year ending September 30, 1999, is called the 1999 water year. NOTE:  Some definitions were excerpted from other sources. Terms 1. Current and historic stream water levels are reported as stage above a gage datum or as water-surface elevation above sea level. which is the addition of the stage to the gage datum.

Marketing strategy of British Airways

Marketing strategy of British Airways British Airways (BA), has a weakness in winning over customer loyalty, they lack in their marketing strategy. This weakness has to be address by the organisation. Despite the fact, its growth through globalisation and the increase in travellers needs, the marketing campaigns were ineffective in the growth of the company. British Airways has a great infrastructure but they need a boost in their marketing strategy to gain more customers and their loyalty. The company needs a huge investment for their strategic management in the future which will lead for better growth for the company.   BA has to keep its goal aligned with the intensive of the growing market trends to match with the customers and the market demands. In comparison to Virgin Atlantic has attracted a huge amount of customer both nationally and internationally. Virgin Atlantic has gained its competitive advantages over British Airways. The main reason for this is because of their proactive attitude and keeping an eagle eye for the new marketing trends and global advertising which leads to an increase its advertisement effectiveness, worldwide. After analysing Virgin Atlantic strength, British Airways has to revised its marketing strategy and turn its weakness into strengths to gain competitive advantage. There is a great opportunity for British Airways, has it got the official airline for the London Olympic, 2012. They won this position for the London Olympic, 2012 from Virgin Atlantic Airlines. Hence this move from British Airways might open new doors for opportunity worldwide. There might be a price battle in the market with B.A; companies like Legacy Carriers might keep its prices low during the games, with a low profit margin. Hence taking some part of the market share from British Airways. Social And Environmental Responsibility British Airways has been improving its standard on their environmental performance by reducing the impact of its on the local and global environment. Hence it is considered as their strengths. There are putting more emphasis on the aircraft noise and emissions around the airports and local area. They also focus on the severe effect of carbon dioxide and other environment effects. In 2005, Sir Richard Branson has announced that he would be running his airline on cellulose ethanol plant fuel, which would be generating through plant waste. Hence, it will be called the Future Fuel for the planet. The importance about this fuel is an environment friendly product. † (Cheap Flights News, Undated) Bad Publicity Bad publicity an always be a threat to an organisational brand image and its reputation. Both the airlines were charged with price fixing scandal over fuel, which lead to an ineffective decision by the management. Both the companies have faced bad publicity through an advertisement campaigning to 8 million customers, in regards to claiming the money back. (Telegraph.co.uk, 2008) Both airlines pilot resulted positive in alcohol, where as British Airways has implemented on 6th November, 2007, they wont be allowing passenger to carry surf boards in their plane, but Virgin Atlantic did vice versa (Personnel Today, 2007). It had a negative impact for British Airways; the surf community across the world has being criticizing on this decision made by British Airways. These decision may break BAs creditability and brand image in the market, bring the company stake holder at risk. (Surfing Waves News, Undated) Due to the meltdown of the economy in 2008 and high fuel prices has bought threats to the companies. Other concerns like high aviation tax, terrorism threats, health issues, etc are major concern for both the Airlines. British Airways Emphasizing On Its Team The mission statement of British Airways â€Å"To be the undisputed leader in world travel† their strategy mainly relies on good leadership which directs them to be an effective management, through good communication, team work and collaboration. British Airways has strength of 48,000 employees which include team player and service providers. Hence making it workforce its base for the success of the company. (http://jyanet.com/cap/0614fe0.htm) The back of the house, which is not seen in the front line like the catering department, cleaning services, maintenance, etc play a major part in the company success without which the company cannot run its day to day operations. There is a vast communication and collaboration with different level of team in the company, starting from when the customer books it flight, accommodation, tour operator, etc. to make this chain of operation successful, they have to work with harmony of communication. This strategy gives them an opportunity to use the new innovative IT- communication systems, ensuring smooth operations. Information Management (IM) is the key for future success in the company. The company relies heavily on its IT, which has bought huge influence on its performance. (Britishairwaysjobs.com) By using Corporate Communications, they mange the global reputation of the company, ensuring that all the parties are been well informed about the happening of the company, the responsibility of the companys intranet is base on corporate communication. It keeps the update of the companys latest news and policies. There are well connected via the company intranet despite being on air, road, etc. (Communitelligence Learning Academy, Undated) In 2001 BA has introduced the Employee Self Service (ESS) project; allow its staff worldwide to manage their day-to-day administration over the web. (Computing, 2001) BA produces it weekly newspaper, magazines for its employee over the Corporate Communications. There have a strong IT operation, which is used to enhanced teamwork and communication channels like IP Telephony channel. In 2005-2006, Cisco Systems and Prime Business Solution were responsible for setting up the new infrastructure for communication over 14,000 offices and airports. (Cisco, 2010) the key message is delivered to the customers through a robust advertisement, which acts as a powerful communication channel done by specialist communication agencies in more than 80 countries where BA operates. Hence highlighting the companys marketing strategy. British Airways Media is the sales arm for the communication channels offered by Britains premier airline brand. It is responsible for the production of High Life Magazine, First Life Magazines, etc. which are classified and distributed in the airplanes, lounges and different advertisement channels. (British Airways Media, Undated) Considerations After analysing the above marketing strategy, strengths and opportunities for British Airways, it can be seen that BA play a very important role in the travel and tourism industry. Which bring together a big work force in terms of services, product and brand image. BA achievement has been done through its communication channels which coordinate smoothly through all the different level of the company. Hence, Building teamwork and employee trust. As they say â€Å"A chain is as strong as its weakest link†. Working together towards a common goal contributes towards BAs strategy, mission, reputation and growth. In 2005, the operating profit for the company was  £ 556 millions and in 2006,  £ 695 million, this is the most efficient way to measure a company progress and growth. These are the positive results of the organisation strategy. To summarise in a sentence, BA is a market leader, set standards and create Bench mark in the industry. Hence, its strategies and mission statement goes in the same direction.

Business Report Essay -- GCSE Business Marketing Coursework

Business Report EXECUTIVE SUMMARY Fantasy ROCK will be a small business that provides entertainment and leisure activities. We will sell a variety of foods and beverages. Our menu will contain many dishes. A large appetizer section, Steaks, Chicken, sandwiches, hamburgers, soups and salads will be our specialty. We will sell several types of beer on tap and in bottles. A few micro brews such as Fat Tire Ale, and Honey Brown larger will be kept on tap, as well as the cheaper larger brands such as Budweiser and Coors. Several large screen TV’s will be placed through out the cafe’. They will be playing an assortment of things. Our main TV’s will be playing rock videos that go along to the music we are playing. Others will provide sports coverage of big games going on. The intent of the big screens is so that as our customer sits we allow giving them something to look at. We want to provide them with entertainment. Rock music has an effect to energize and lift a person’s spirits. We want customers to enjoy themselves. A sound system will be installed to heighten our music listening. Fantasy ROCK wants to provide high quality sound yet minimizes costs. Purchasing a surround sound system by Bose speakers systems can do this. Fantasy ROCK has great potential to expand. Our biggest competitor is Hard Rock Cafà ©. How we plan to differentiate ourselves is we want to provide a more of a local business atmosphere. We want our employees to get to know our customers and welcome them by name as they walk in. The market in which we are entering is wide open. All restaurants are competition to us yet because of our atmosphere in providing entertainment and leisure we become unique. Currently Fantasy ROCK has no expansion plans. As profits come in and our business base grows future planning will be done. MISSION STATEMENT Fantasy ROCK strives to be the premier rock music restaurant in Phoenix. Our goal is to be a step ahead of the competition. We want our customers to have more fun during their leisure time. We provide more television with ROCK videos and sports coverage than anywhere else in the Phoenix area. We provide a state-of-the-art Bose sounds system to deliver the highest quality sounds possible. We Combine menu selection, atmosphere, ambiance, and service to create a sense of â€Å"place† in order to reach our goal of over-all v... ...box $12.45 Dr. Pepper 8 gallon box $12.45 Sprite 8 gallon box $12.45 Iced tea 8 gallon box $12.45 Mug Root beer 8 gallon box $12.45 Malt 4 lb box powder $8.65 Chocolate syrup 2 gallons $3.65 Cheddar Cheese 80lbs $56.98 Mozzarella Cheese 80lbs $58.90 Parmesan Cheese 20lbs $28.67 Dressings 5,000 assorted $22.45 Fresh Bread 6 loaves $3.75 Macaroni Salad 2 gallons $27.65 Potato Salad 2 gallons $12.87 Pepperioncinis 5 gallon drum $25.67 Salami 20lbs $22.98 Pepperoni 20lbs $19.87 Garlic 1 lbs $2.89 Butter Large tub $5.67